New title from Susta Press

Adapt and Thrive charts a way forward at variance with many of the ways that have become deeply entrenched in the developed world. It is disturbing in outlining the problems, inspiring in showing a route towards a sustainable society and surprising in the role foreseen for business as the primary agent for change.

This is a book that anyone with influence over the future direction of society should read. We all want a safe and prosperous future for our children and grand children. Adapt and Thrive shows how it can be achieved.
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Susta Limited was founded in 2004 in response to the increasing urgency to find truly sustainable ways to run society. The world needs to balance its economic aspirations with protection of the environment and social provision. Susta aims to facilitate a rapid progression to a prosperous and sustainable society.

The environment in particular is coming under increasing pressure. The developed world is starting to change but the pace is slow. In any case the slowing pace of environmental degradation in the affluent countries is more than compensated for by increasing environmental load from the emerging nations. The world system is under threat. It is therefore becoming urgent that the developed world increases the pace of change, in order to prove that a sustainable society is feasible and to demonstrate an alternative example to the world.

Business has a prime role to play in implementing this transformation in society. Improving Corporate Social responsibility (CSR) is a start, but in many cases this is little more than a public relations exercise. Business must move beyond these beginnings to make fundamental changes to business models and processes. This is clearly the responsible action to take, but Susta understands that being responsible is not enough.

We believe in identifying the profitable opportunities that arise and taking action compatible with increasing long-term shareholder value. This may not be what green campaigners want to hear, but when they see what can be delivered their complaints will be muted.

It is in the long-term commercial interests of business to get involved in shaping a future sustainable society and making the strategic choices now to exploit the coming disruption. The future will be a step-change, and the outcome in many areas is not obvious. The companies that fail to prepare will suffer. Those who make plans now will be poised for a period of sustainable profits, as they build a sustainable world.

At Susta we want to help the companies who will lead the transformation.

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